Hi, I'm {not} Travis Morton.

I've seen this industry from both sides. And here's what I know: good people are getting crushed by people who either don't know better or don't care.

Property owners get bullied by bad contractors who weaponize confusion.

"You owe me whatever insurance won't pay. I work for YOU, not them. This is what it costs."

Sound familiar? That's a bad contractor padding an invoice and betting you don't know enough to push back. They're classifying your loss wrong. They're over-drying your home to run up equipment charges. They're billing for work that doesn't match the standards — and when insurance cuts the estimate, they come to you with their hand out.

Good contractors lose money because nobody taught them the rules of the game.

They're scoping jobs the way they learned a decade ago — before the standards changed everything. They're trusting estimating platforms that are fundamentally deficient. They're documenting work in ways that create disputes instead of preventing them. And when the claim goes sideways, they don't understand why.

Bad training. Bad software. Bad-faith negotiators who exploit that ignorance. The good contractors — the ones doing honest work — are the ones who get trampled.

The standards exist. The science exists. The math exists. But nobody's teaching it to the people who need it most — and the people who DO know are using that knowledge as a weapon.

I'm here to change that.